Fitness Fashion: Breakout Brands We Love

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Fitness Fashion: Breakout Brands We Love

Athleisure reached its peak in 2016 on fashion runways allowing women to wear leggings, hoodies and sneakers to work - celebrity influencers like Gigi Hadid, Kendall Jenner and Hailey Baldwin used the world as their runway while mainstream fashion rushed to catch up to the trendsetters. We’ve noticed, and loved, watching athleisure mature into “athluxury” with lucious brands popping up everywhere spurring collaborations between luxury brands and athletic brands but also, new hot af brands coming along on their own.

On this #FitnessFashionFriday we give a high five to hot brands that we worship and adore. From fabrics to photos these brand have our attention like whoa. While sometimes price adverse, they are luxury afterall, we have found their sales pages to be quite adept at satisfying our hankering for luxe without breaking our budgets. But if you have a splurge budget, we recommend the following brands to luxe it up.

Michi :

Hot AF piece we <3: The Stealth Bra, a bondage inspired, wrap around bra with edgy cut outs.

About: MICHI believes in empowering women. The MICHI woman does it all—we provide the armour, so she can make it happen. Michelle Watson pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures. Design, performance and versatility are at the core of everything that MICHI does and Canadian-made styles are constructed to last. So basically, it’s like an investment. So no guilt.

Suki Shufu:

Hot AF piece we <3: London AF Tee, Make a statement in this shirt at the gym or under a suit coat; well, either you are or you aren't.

About: SukiShufu is pronounced sue-key-shoo-foo. "Suki" is Japanese for "I like" or "favorite" and can also be a feminine name, while Shufu can mean mistress of the house or home maker. We told you this was hot. Ex-Australian gymnast, turned banker, turned fashion designer, Caroline White wanted to bring luxurious, technical textiles to modern, everyday athluxury. It is this design aesthetic that continues to mark us as a pioneer in our space, being the first to use gloss fabrics, technical velvet and technical lace.

Sweaty Betty:

Hot AF piece we <3: Power ⅞ Leggings in Euphoria print. If you haven’t seen these leggings stalking you on your IG are you even trying? They are everywhere and we adore them.

About: On a mission to empower women through fitness and beyond, Sweaty Betty is on hand for the woman who works out hard and plays harder. Designed in London by an all-female team (awesome) they have spent almost twenty years perfecting the fit and fabric of their activewear to ensure women feel powerful and beautiful from studio to street. Are they bum-sculpting? You bet your ass.


Hot AF piece we <3: Spectrum Sports Bra in Aqua This bra is designed to be a “second skin” it is seamless and knitted on a circular loom for a smooth, seam-free finish. And the COLOR! We are ga-ga over their spring line.

About: Their aim is to produce technical activewear with premium fabrications and a clean aesthetic; clothes that feel so good on, they have the ability to enhance your every day. With a tagline of “each piece like you - is made to move” it’s clear that the product is the centre of everything we do. The central idea starts with function and form. Seams and panels follow muscle lines or movement points that bend. The product development is considered in a way to cradle muscles, slim physiques and open up movement points; then styled with tonal and clean fresh colours to create a sophisticated, relaxed look. Things that you can wear all day, every day, doing what makes you feel good. Take our money LNDR. We love you even more knowing your letters don’t mean damn thing. Get down with your bad self.

Hey Holla:

Hot AF piece we <3: Gym & Juice: the Gym Top Fit Kit Gift Box. A little nod to the LBC and also your favorite juice bar.

About: Hey! Holla, is the fitness and lifestyle destination for fit and fabulous foxes! Say that three times fast! Their products are ethically sourced, high quality, practical products with fun, cheeky designs, Hey! Holla is for the everyday health hustling gal! We love them because they know that fitness doesn't have to be about pounding a treadmill, and they encourage you to #FindYourOwnFit and get your sweat on in whatever way you enjoy. We love their fun super­sized fitness totes that pop with neon color providing Fitspiration for the Nation!

Alo Yoga:

Hot AF piece we <3: Structured Graphic Mesh Pullover. While we are usually OBSESSED with Alo leggings, this boxed and cropped pullover has us swooning. It’s finished in MESH with ribbing and a vinyl graphic print for instant impact and style.

About: While Alo is mainly about yoga, yoga, yoga, they are “mindfully modern” creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections is how Alo and mindful movement can travel beyond the studio. Luxury meets performance in every collection. Every Alo collection starts with fashion, so Alo looks as great as it performs in the studio. Celebrities are photographed wearing Alo all the time for a reason: because it’s their daily go-to. Alo always trends forward so Alo wears great everywhere.

Boom Boom Athletica :

Hot AF piece we <3: High Shine Track Short. This modern take on a gym short has us wanting more glossy, more curves and more stretch.

About: Founded by Ann Johansson, a Swedish/Canadian ultra-marathon runner and gym fanatic, BOOM BOOM ATHLETICA infuses a contemporary aesthetic with performance driven activewear for women seeking a confidant alternative to large brands. Frustrated with choosing between stylish OR functional activewear, Ann commissioned custom garments for herself using luxurious European fabrics and specialist EU factories. Overwhelmingly positive feedback from athletes and friends led to the establishment of BoomBoom Athletica as a brand.

Karma Athletics :

Hot AF piece we <3: Maya Cardigan.  Sometimes you need to show it off, but sometimes you need to cover your shit up and this is where this cardigan comes in handy. This ultra-fashionable relaxed fit cardigan is made from organically grown bamboo trees (we have no idea what that means but damn it sounds fabulous). It features an open cascade drape and oversized open hood for when you have to be incognito.


Hot AF piece we <3: Aztec Pursuit Dress. If you didn’t see us pulling a DRESS from the Venus Williams collection you must be crazy. Her tennis dresses are EPIC. This one features a sexy exposed shoulder, fit and flair skirt with a stand collar and back mesh insets - it even has a bra AND SPF 50 built in.

About: Each season, runway trends are incorporated into EleVen's designs, translating into styles that are easy to wear and combine. The emphasis is not only on how the clothes perform but the design inspiration, with the introduction of a new color palette and prints. EleVen's high-quality pieces offer flattering feminine fits in beautiful fabrications with bold geometric and floral prints.Oh and it’s Venus Williams’ company so you know it’s legit.


Hot AF piece we <3: ALL. OF. THE. MATERNITY. LINE.  Maternity athluxe doesn’t mean ugly. This maternity line features fitted racerback tanks with side ruching and mesh, fabrics like “evanesce” a blend of nylon and spandex to look and feel beautiful. This line is constructed for optimal comfort but also function, can a nursing sports bra be sexy AF? The answer here is: hell yes.

About:  When Ilana Kugel was inspired to infuse her Brazilian native roots into activewear, she quickly looked to partner up with industry expert Peter Koral to launch her collection to the world.  With Koral’s sharp intuition, he knew Kugel’s sophisticated edge combined with her understanding of function, fabrics, and form would elevate workout clothes as we know it and propel activewear into the spotlight of fashion. Koral creates fashion forward activewear that is driven by fashion, engineered with luxurious fabrics from around the world, and designed to push and empower active individuals to live, look, and feel their best. Koral Activewear stretches the imagination to stretch across your active life.


Hot AF piece we <3: Oak Mauve Snake Stirrup Legging. These are NOT your middle school stirrup pants darling. The Oak legging is a stirrup legging that is built to hold you in from your waist to your toes.

About: Blending London's cosmopolitan elegance with L.A.'s active lifestyle. You know, like you do….Varley designs performance driven, timeless, wearable pieces that you will come back to again and again. They differentiate themselves through innovation, product performance and quality, and by solving problems for the modern athlete. From the school-run to the office, from the ballet barre to the boxing ring, the modern woman’s routine has a changeable nature which demands high-performance active-wear with a high-fashion aesthetic.


Hot AF piece we <3: The Swimwear Line.  Damn Gina, we couldn’t choose. All of the tops and bottoms are interchangeable and old school sexy. Simple is better here and we can’t agree more with the philosophy behind L’urv which aims to cater for the unique and active individual.

About: L’urv’s limited edition designs and contemporary colours will make you standout in the fitness crowd - whether you’re at the gym or on the street. Inspired by nature and colour, L'urv Sportswear inspires vitality, creativity and positive living. The label is stylish and comfortable, extending yoga, fitness as well as dance to your everyday wardrobe. Work out without losing your cool with directional silhouettes, unique detailing and modern styling.

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